Financial model for
founders and small businesses.
Get investor-ready with a friendly financial planning tool and step-by-step guidance.
Hundreds of businesses rely on Startup Virtue to raise seed and pre-seed funding.
Turn complexity into conviction.
No need to second-guess your math. Startup Virtue handles the calculations for you so you can focus on analysis and growth.
Build your strategy.
With tools for scenario testing and analysis, develop a compelling business strategy investors will love.
Present with confidence.
Create custom pitch deck slides to suit your audience. Show metrics investors care about.
Build a plan you will use.
Build a plan you will use.
Build a plan you will use.
Sales Funnel Planning
Develop a multi-channel marketing strategy with planning tools for waitlists, content marketing, ad campaigns, affiliate promotions, direct sales, and more.
Sales Funnel Planning
Develop a multi-channel marketing strategy with planning tools for waitlists, content marketing, ad campaigns, affiliate promotions, direct sales, and more.
See what founders are saying
Jonathan T.
Founder, Qallix
As a serial entrepreneur, I've tried a lot of financial model templates but Startup Virtue sets a new standard. It's easy to understand, modify, and—most importantly—the formulas are correct! This model was instrumental in our pre-seed round and we're using it again for our seed round. Highly recommend, especially for SasS!
William Price
Co-Founder, Text Surge
Tremendous value!! Purchased this template two years ago for our first fundraising round and Roger *still* responds quickly whenever I have a question or need a quick customization to prep for an investor meeting.
Scott Hall
Co-founder, AltHub
The Startup Virtue template is easy to follow and very comprehensive. We received compliments from investors for its completeness and level of detail. Post-raise, we will use this model to help run the business and will likely engage Roger again to fine-tune and optimize it. I highly recommend Startup Virtue to any business owner.
James D'Albora
Founder & CEO, Verify Energy
Roger has built a very sophisticated and high quality financial model and we are very happy with the results. He took the time to modify it slightly for us based on our business needs and was great to work with and very knowledgeable. Highly recommended!
Feras Hassan
Co-founder, Prolli
Roger is very knowledgeable and an expert when it comes to his field of work; the Startup Virtue template covered what we needed and much more. Will definitely be working again with Roger on future projects!
Read more reviews
Jonathan T.
Founder, Qallix
As a serial entrepreneur, I've tried a lot of financial model templates but Startup Virtue sets a new standard. It's easy to understand, modify, and—most importantly—the formulas are correct! This model was instrumental in our pre-seed round and we're using it again for our seed round. Highly recommend, especially for SasS!
William Price
Co-Founder, Text Surge
Tremendous value!! Purchased this template two years ago for our first fundraising round and Roger *still* responds quickly whenever I have a question or need a quick customization to prep for an investor meeting.
Scott Hall
Co-founder, AltHub
The Startup Virtue template is easy to follow and very comprehensive. We received compliments from investors for its completeness and level of detail. Post-raise, we will use this model to help run the business and will likely engage Roger again to fine-tune and optimize it. I highly recommend Startup Virtue to any business owner.
James D'Albora
Founder & CEO, Verify Energy
Roger has built a very sophisticated and high quality financial model and we are very happy with the results. He took the time to modify it slightly for us based on our business needs and was great to work with and very knowledgeable. Highly recommended!
Feras Hassan
Co-founder, Prolli
Roger is very knowledgeable and an expert when it comes to his field of work; the Startup Virtue template covered what we needed and much more. Will definitely be working again with Roger on future projects!
Read more reviews
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Copyright © 2025 Startup Virtue, LLC. All rights reserved.
Sign up for new posts, products, and special offers.
You'll be redirected to my email provider to confirm. Unsubscribe anytime. Here's how I use your data.
Copyright © 2025 Startup Virtue, LLC. All rights reserved.
Sign up for new posts, products, and special offers.
You'll be redirected to my email provider to confirm. Unsubscribe anytime. Here's how I use your data.
Copyright © 2025 Startup Virtue, LLC. All rights reserved.