An overview of the Startup Virtue model and how to get started.

Enter beginning assumptions like company name, cash position, and start date.

Structure the tool to align with the way your company makes money.

Setup pricing for digital products and services.

Setup the value of transactions flowing through your marketplace.

Establish the volume and frequency of listings.

Setup pricing for your SaaS offering

Setup pricing for your physical goods.

Setup your assumptions around app stores and sales platform sites.

Set targets by creating top-down sales assumptions.

Create a go-to-market strategy using five sales funnel planning tools.

See whether your sales strategy meets your top-down targets.

Define costs connected to digital products and SaaS accounts.

Setup manufacturing costs for units sold.

Define time periods for accounts payable and recievable.

Enter startup costs to launch and grow your business.

Add fixed operational cost assumptions.

Setup fulfillment costs for bringing your products to market.

Add expenses classified as depreciable assets.

Build your current team and add anticipated hires.

Assess your cash requirements and create a fundraising plan.

For advanced users